A fit mind! Support for mental and cognitive health through food supplements

A strong mental and cognitive function: keys to finding holistic well-being, also from the consumer's perspective.

In an era where the whole population aims to achieve maximum satisfaction in every aspect of life, mental and cognitive health emerge as fundamental pillars. A proper state of cognitive and mental health not only affects how we think and process information, but also how we feel and relate to the world around us, being crucial in the pursuit of holistic well-being.

According to Innova Market Insights, the trend towards seeking optimal brain health has led to a significant increase in the market for food supplements highlighting brain benefits, experiencing a substantial growth, with an average annual global expansion of 21% from 2018 to 2022. During the same period, there was a compound annual growth rate of 83% in new food supplement launches aimed at improving cognitive and mental health. ₁

This growth would not be possible without the increasing demand for this specific sector from a population that wants to age better and better. Both young and old individuals seek aid in the market to maintain an optimal level of cognitive functions, finding a perfect ally in the dietary supplements market. ²

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Essential assets to target cognitive and mental health

From the professional food supplements’ sector, formulas are sought that, in addition to fulfilling their function, stand out in some way from possible competition. To achieve this, R&D teams are constantly updating market trends while not neglecting strategies that have been working for some time. 

In the market, different neurocognitive agents can be found that support both health areas. The functions that are intended to be improved through the supplementation of these agents are varied, ranging from cognitive function or synaptic plasticity to protection against oxidative stress or regulation of neurotransmitters. The table shown below intends, in a very summarized way, to expose the most common neurocognitive agents in the food supplements market that support mental and cognitive health.